Sarah and Matt met in 2006, after a year of online correspondence, and formed an instant bond over their shared creativity. Tired of unrewarding jobs and itching to utilise their design skills they formed Sugar & Vice in 2007 and began making jewellery from plastic and metal charms and reclaimed, upcycled items.
Firmly believing that special jewellery shouldn't always be something that you have to save up for, they saw a gap in the market for aspirational but affordable pieces for a fun-loving crowd, and made it their mission to fill it. It didn't take long for them to find their footing in the laser cut jewellery world. Completely self taught, they built their first website and set about taking advantage of Matt's artistic versatility and uncanny problem solving abilities and Sarah's organisational skills and knack for big ideas.
In 2012 they launched a modest line of clothing featuring their own original designs that they regularly add to. 2013 saw their first collaborations with fellow independent brands Mrs McGettricks Fuggler Emporium and Janine Basil, showcasing their flexibility in different fields, and they now frequently work with other UK creatives in order to challenge their own artistic limits.
In the years since the inception of Sugar & Vice, Sarah and Matt have honed their talents and grown exponentially, having been embraced by a hardcore fan-base of loyal, international customers, as well as a large number of influential fashion bloggers and publications. Usually found drinking copious amounts of tea and being used as human cushions by a couple of pampered cats in their small studio in Canterbury, they continue to nurture their beloved brand and watch it grow. Thank you for helping!