About Us

Hey there! We're Sarah and Matt and we met in 2006, after a year of online correspondence, and formed an instant bond over our shared creativity. Tired of unrewarding jobs and itching to utilise our design skills we formed Sugar & Vice in 2007 and began making jewellery from plastic and metal charms and reclaimed, upcycled items.

Firmly believing that special jewellery shouldn't always be something that you have to save up for, we saw a gap in the market for aspirational but affordable pieces for a fun-loving crowd, and made it our mission to fill it. It didn't take long for us to find our footing in the laser cut jewellery world. Completely self taught, we built our first website in 2009 and set about taking advantage of Matt's artistic versatility and uncanny problem solving abilities and Sarah's organisational skills and knack for big ideas.

A small portion of the Sugar & Vice office

2013 saw our first collaborations with fellow independent brands Mrs McGettricks Fuggler Emporium and Janine Basil, showcasing our flexibility in different fields, and we now frequently work with other UK creatives such as Katie Abey, All Glamour No Guts and SOS15, in order to support our peers and challenge our own artistic limits.

In the years since the inception of Sugar & Vice, we've honed our talents and grown exponentially, having been embraced by a hardcore fan-base of loyal, international customers, as well as a large number of influential fashion bloggers and publications. We're now stocked by a small number of diverse shops and websites all over the World.

Usually found drinking copious amounts of tea or coffee and indulging in both personal and professional craft projects in our studio space in Canterbury, we continue to nurture our beloved brand and watch it grow. Thank you for helping!

Much love from Sarah and Matt